Running shoes may work for some but not all

We see it time and time again on running forums, people posting questions asking for recommendations on what type of running shoes to buy. When you look at the replies and comments, the post gets inundated with different makes and models all to everybody’s personal preference. It is/can be confusing with lots of different suggestions,…
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Buying running shoes should be fun not complicated

Buying a new pair of running shoes can be more daunting than exciting. It can be extremely complex and expensive with manufacturers constantly supplying the market with new models and technologies that for most people are all too confusing. At the end of the day, the most important piece of equipment for any runner is…
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Running footwear innovation inspired by injury

The following article: Running footwear innovation inspired by injury was featured in The Northern Echo. A runner who was injured because he was wearing the wrong shoes has created a high tech sock to help others find the right footwear. The Centre for Process Innovation (CPI) has supported entrepreneur Craig Downs to develop mymo™, a…
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